Sip Safe
Sip Safe is a social advocacy campaign. Aimed at female college students, it raises awareness about responsible drinking and promotes safer social practices. A-frames, stickers, and posters are strategically placed across college campuses to inform students about the risks that women may experience in settings where alcohol is present.
This campaign uses bright hues and hauntingly cute visuals to capture the attention of students. Each material is crafted to be eye-catching and clearly visible from a distance, ensuring that the message of safety and empowerment is accessible to students all across campus.
Mockups from Adobe Stock